I finally got around to doing the Google Adwords exam and am now a certified Google Advertising Professional. I have started using Google Adwords and Google Analytics quite rigorously on a number of our websites to drive more measurable online marketing campaigns for clients.
Expect web analytics to grow as a field of expertise in the coming years. In order to improve SilverStream's capabilites in this area I have joined the Web Analytics Association

AN interesting article on the 1to1 media website on how Walmart is changing its business and is preparing a substantial shift in its store planning, customizing its design and product mix around six demographic groups: the affluent, empty-nesters, Hispanics, suburbanites, African Americans, and rural residents

http://www.1to1media.com/view.aspx?DocID=29789

You can add your thoughts to the argument at http://www.1to1media.com/weblog/2006/09/walmart_overextends.html

www.data2dollars.com