Google - Adwords

I finally got around to doing the Google Adwords exam and am now a certified Google Advertising Professional. I have started using Google Adwords and Google Analytics quite rigorously on a number of our websites to drive more measurable online marketing campaigns for clients.
Expect web analytics to grow as a field of expertise in the coming years. In order to improve SilverStream's capabilites in this area I have joined the Web Analytics Association