An Interesting Article on 1to1 about using the data in loyalty programmes

  "Retailers are aggregating data to determine which products customers need. The result is customized loyalty programs that work"

http://www.1to1media.com/PrintView.aspx?DocID=28610

If you would like to read similar cae studies in an Australian contect visit www.data2dollars.com

AN interesting article on the 1to1 media website on how Walmart is changing its business and is preparing a substantial shift in its store planning, customizing its design and product mix around six demographic groups: the affluent, empty-nesters, Hispanics, suburbanites, African Americans, and rural residents

http://www.1to1media.com/view.aspx?DocID=29789

You can add your thoughts to the argument at http://www.1to1media.com/weblog/2006/09/walmart_overextends.html

www.data2dollars.com

My company SilverStream Solutions assists companies with their pay per click advertising and our technology Powerfront works pretty well with search engine submission. I am now currently reviewing search words and keywords used by visitors to find our site and am trying our landing pages for groups of keywords to see if leads increase. The first page we have created is for sales and selling related words and phrases. It will be intereting to see how this improves follow through on clicks.

Gerry Gaffney of Information and Design in Melbourne runs a user experience podcast. He recently interviewed Ken Carroll of ChinesePod - a highly successful online language learningbusiness based in Shanghai.
A key component of the ChinesePod success is a very strong focus on
user needs and the user experience.

Kn provides some interesting insights into his business model and how the advent of Web 2.0 makes it possible.

Interview with Ken Carroll

Welcome to the SilverStream Solutions Podcast and Blog page. This service is currently in test phase. If you have any suggestions or recommendations please feel free to post your comments. For more information on strategies and technologies that help customer acquisition and retention please visit our websites www.silverstream.biz and www.data2dollars.com