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<channel>
<title>fcoleman's Podcast</title>
<link>http://fcoleman.libsyn.com</link>
<description>Another great podcast hosted by LibSyn.com</description>
<language>en</language>
<copyright>Fergal Coleman</copyright>
<managingEditor>f.coleman@silverstream.biz</managingEditor>
<generator>Liberated Syndication - libsyn.com</generator>
<webMaster>podcasts@libsyn.com (Liberated Syndication)</webMaster>
<lastBuildDate>Mon, 09 Jun 2008 06:46:00 GMT</lastBuildDate>
<ttl>180</ttl>
<itunes:subtitle>SilverStream Podcast</itunes:subtitle>
<itunes:summary>SilverStream marketing Podcast</itunes:summary>
<itunes:category text="Business" />
<itunes:category text="Business">
	<itunes:category text="Business News" />
</itunes:category>
<itunes:category text="Education">
	<itunes:category text="Educational Technology" />
</itunes:category>
<itunes:keywords>human resources, retention, marketing, location intelligence, market potential, market penetration, customer acquisition, customer retention</itunes:keywords>
<itunes:author>FColeman</itunes:author>
<itunes:owner>
<itunes:email>f.coleman@silverstream.biz</itunes:email>
<itunes:name>Fergal Coleman</itunes:name>
</itunes:owner>
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<image>
<url>http://libsyn.com/podcasts/fcoleman/images/SS200pix.jpg</url>
<title>fcoleman's Podcast</title>
<link>http://fcoleman.libsyn.com</link>
</image>
<itunes:explicit>Clean</itunes:explicit>
<item>
<title>Business Victoria - Ask A Question</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=347850#</link>
<description><![CDATA[<a href="askaquestion090608.htm">Business Victoria - Ask a Question</a>]]></description>
<category>Business Victoria</category>
<pubDate>Mon, 9 Jun 2008 06:46:00 GMT</pubDate>
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<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>suzanne whitmarsh mp3</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=314058#</link>
<description><![CDATA[]]></description>
<category>podcasts</category>
<pubDate>Wed, 5 Mar 2008 11:37:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=314058#</guid>
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<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Suzanne Whitmarsh discusses older employees seeking work</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=313958#</link>
<description><![CDATA[]]></description>
<category>Human Resources</category>
<pubDate>Wed, 5 Mar 2008 02:49:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=313958#</guid>
<author>swhitmarsh@1stexecutive.com.au</author>
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<itunes:duration>00:10:57</itunes:duration>
<itunes:keywords>human resources, employment, recruitment</itunes:keywords>
<itunes:author>1stExecutive</itunes:author>
<itunes:subtitle>Suzanne Whitmarsh discusses strategies for older workers seeking employment</itunes:subtitle>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Web Analytics - Blogs on the subject</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=219532#</link>
<description><![CDATA[<p>&nbsp;</p>
<p>There are some great blogs out there about web analytics and howto use them in your business. <a href="http://www.kaushik.net/avinash/">http://www.kaushik.net/avinash/</a>&nbsp;is the most visited and I like it as it has some useful tips on using anlaytics in practical terms. </p>
<p>I also found the following table on his site with links to his and other popular blogs he has taken from technorati.</p>
<table height="557" cellspacing="0" cols="7" rules="groups" border="1" frame="box"><tbody><tr><td valign="middle" align="center" bgcolor="#ffff99" colspan="2"><b><center></center></b></td><td valign="middle" align="center" width="261" bgcolor="#ffff99"><b><font color="#000000"><br/><center>Top Ranked</center></font></b></td><td valign="middle" align="center" bgcolor="#ffff99" colspan="4"><b><font color="#333300"><br/><center></center></font></b></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="25"><b>Apr</b></td><td valign="middle" align="center" bgcolor="#99ccff"><b>Jan</b></td><td valign="middle" align="center" bgcolor="#ffff99"><b><br/></b></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">1</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">2</font></td><td valign="middle" align="left"><a href="http://www.kaushik.net/avinash">OccamÃïÃÂÃÂÃÂÃÂÃÂÃÂÃÂs Razor</a><br/>by Avinash Kaushik</td><td valign="middle" align="center" bgcolor="#99ccff"><b>3,996</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">2</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">3</font></td><td valign="middle" align="left"><a href="http://www.webmetricsguru.com/">Web Metrics Guru</a><br/>by Marshall Sponder</td><td valign="middle" align="center" bgcolor="#99ccff"><b>6,069</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">3</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">1</font></td><td valign="middle" align="left"><a href="http://analytics.blogspot.com/">Google Analytics Blog</a><br/>by Jeff Gills</td><td valign="middle" align="center" bgcolor="#99ccff"><b>8,087</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">4</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">4</font></td><td valign="middle" align="left"><a href="http://manojjasra.blogspot.com/">Web Analytics World</a><br/>by Manoj Jasra</td><td valign="middle" align="center" bgcolor="#99ccff"><b>14,144</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">5</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">5</font></td><td valign="middle" align="left"><a href="http://www.webanalyticsdemystified.com/weblog">Eric T. PetersonÃïÃÂÃÂÃÂÃÂÃÂÃÂÃÂs Analytics Weblog</a><br/>by Eric Peterson</td><td valign="middle" align="center" bgcolor="#99ccff"><b>21,843</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">6</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">7</font></td><td valign="middle" align="left"><a href="http://lunametrics.blogspot.com/">Increasing your websiteÃïÃÂÃÂÃÂÃÂÃÂÃÂÃÂs conversion rate</a><br/>by Robbin Steif</td><td valign="middle" align="center" bgcolor="#99ccff"><b>27,128</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">7</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">6</font></td><td valign="middle" align="left"><a href="http://www.roirevolution.com/blog">Unofficial Google Analytics Blog</a><br/>by Michael Harrison</td><td valign="middle" align="center" bgcolor="#99ccff"><b>28,846</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">8</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">8</font></td><td valign="middle" align="left"><a href="http://www.liesdamnedlies.com/">Lies, Damned LiesÃïÃÂÃÂÃÂÃÂÃïÃÂ</a><br/>by Ian Thomas</td><td valign="middle" align="center" bgcolor="#99ccff"><b>36,666</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">9</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080">10</font></td><td valign="middle" align="left"><a href="http://webanalytics.wordpress.com/">WebAnalytics.be Blog</a><br/>by AurÃïÃÂÂÃïÃÂlie Pols</td><td valign="middle" align="center" bgcolor="#99ccff"><b>37,097</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td><td valign="middle" align="center" bgcolor="#ccffcc"></td></tr></tbody>
<tbody><tr><td valign="middle" align="center" bgcolor="#ccffcc" height="40"><b><font color="#000080">10</font></b></td><td valign="middle" align="center" bgcolor="#99ccff"><font color="#000080" size="4">-</font></td><td valign="middle" align="left"><a href="http://webanalysis.blogspot.com/">Web Analysis, Behavioral Targeting and Advertising</a><br/>by Anil Batra</td><td valign="middle" align="center" bgcolor="#99ccff"><b>48,459</b></td><td valign="middle" align="center" bgcolor="#ccffcc"></td><td valign="middle" align="center" bgcolor="#99ccff"></td></tr></tbody>
</table>
]]></description>
<category>Web Analytics</category>
<pubDate>Tue, 29 May 2007 05:27:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=219532#</guid>
<itunes:keywords>web analytics, australia. analytics</itunes:keywords>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Use Google Apps in your organisation</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=217888#</link>
<description><![CDATA[<p>Google Apps</p>
<p>I have recently started helping clients to set up and run Google Apps for their organisations. This application represents an enormous threat to Microsoft as it will continue to improve and of course the standard edition is free of charge. We will see more and more smaller Australian companies using Googel to run their company technology. </p>
<p>The solution works as follows:</p>
<p>You change your domain name (e.g <a href="http://www.silverstream.biz/">www.silverstream.biz</a>&nbsp;) settings to point to Google servers. You can run your company applications using Google technology:</p>
<p>this includes:</p>
<p>Email - using your organisation domain - <a href="mailto:f.coleman@silverstream.biz">f.coleman@silverstream.biz</a> runs on Gmail technology</p>
<p>Calendars - sychronised company calendars</p>
<p>Spreadsheets and Docs - Competitor to Word and Excel - not as good but improving all the time</p>
<p>You can also:</p>
<p>Set up a simple website</p>
<p>have a starter page that all your employees log in to</p>
<p>Utilise other applications such as Google Maps to collect and represent important data.</p>
<p>Contact&nbsp; <a href="mailto:info@silverstream.biz">info@silverstream.biz</a> or visit our website if you are interested in using Google Apps in your organisation</p>
<p>Associated links;</p>
<p><a href="http://limitnone.blogspot.com/search/label/Google%20Maps">http://limitnone.blogspot.com/search/label/Google%20Maps</a>&nbsp;</p>
]]></description>
<category>Web technology</category>
<pubDate>Thu, 24 May 2007 00:39:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=217888#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Google - Adwords</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=213451#</link>
<description><![CDATA[I finally got around to doing the Google Adwords exam and am now a certified <a href="http:///">Google Advertising Professional</a>. I have started using Google Adwords and Google Analytics quite rigorously on a number of our websites to drive more measurable online marketing campaigns for clients. <br/>Expect web analytics to grow as a field of expertise in the coming years. In order to improve SilverStream's capabilites in this area I have joined the <a href="http://www.webanalytics.org/">Web Analytics Association</a><br/>]]></description>
<category>Customer Acquisition</category>
<pubDate>Fri, 11 May 2007 01:03:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=213451#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Wikis</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=199491#</link>
<description><![CDATA[<p>Wikis</p>

<p>Wikis are online collaboration tools that enable users to work together online on specific projects or documents. Most people are familiar with <a href="http://www.wikipedia.org">Wikipedia</a>. However many business don't understand how the collaborative power of Wikis can help their organisation build powerful new IP in the business. At <a href="http://www.silverstream.biz">SilverStream Solutions</a> we assist organistions to use new technologies that grow and improve their businesses. We ave recently completed a project with a !st Executive where we have built an application called PDpedia. Basically this is a Position Description Database built on Wiki technology. It provides for a collaborative approach to enhancing the database and ensures version control, better collaboration and easier access to information.</p>
<p>Like to know how Wikis can make your business more efficient.<br/></p>

]]></description>
<category>general</category>
<pubDate>Tue, 3 Apr 2007 02:10:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=199491#</guid>
<itunes:keywords>wiki, wikis, collaboration, pdpedia,</itunes:keywords>
<itunes:author>FColeman</itunes:author>
<itunes:subtitle>Efficient Collaboration with Wikis</itunes:subtitle>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>The Great Divide Australians' Attitude to Work</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=160479#</link>
<description><![CDATA[<p><strong>The Great Divide: Australians' Attitude to Work</strong> <br/></p>
<p><em><span><span><strong>There is no geographic feature that looms as large in the history of Australian Economic Development as the Great Dividing Range</strong></span></span></em></p>
<p>Delivered by Andrew Thoseby&nbsp;on 8th November 2006, &quot;The Great Divide&quot; is 1st Executive's inaugural report into Australians' attitudes to work. It reveals a great divide between the attitudes of employers and employees. </p>
<p>&quot;It is difficult to say whether this is a crisis for management yet or not.&nbsp; The inevitable truth though is that the overall lack of employee engagement should concern all employers.&nbsp; The real potential for commercial harm to many organizations lies in the relationship between this lack of employee engagement and the demographic destiny of the workforce. It is getting older and the participation rate will decline for many years to come.&nbsp; Employees, especially the skilled and the talented will exercise more and more choice about where they work.&nbsp; Organisations that do nothing to keep their best talent and their strategic skills will suffer.&quot;</p>
<p><a href="http://www.1stexecutive.biz/">www.1stexecutive.biz</a> </p>
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<category>Human Resources</category>
<pubDate>Tue, 12 Dec 2006 04:46:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=160479#</guid>
<enclosure url="http://media.libsyn.com/media/fcoleman/1st_Exec_-_Audio_Only.wav" length="62745646" type="audio/x-wav\011"/>
<itunes:keywords>HR, Human Resources, Australia</itunes:keywords>
<itunes:author>FColeman</itunes:author>
<itunes:subtitle>The Great Divide</itunes:subtitle>
<itunes:explicit>Clean</itunes:explicit>
</item>
<item>
<title>Using Data to Drive Customer Loyalty</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=134180#</link>
<description><![CDATA[<p>An Interesting Article on 1to1 about using the data in loyalty programmes</p>
<p>&nbsp;<!--StartFragment --> &quot;<i>Retailers are aggregating data to determine which products customers need. The result is customized loyalty programs that work&quot;</i></p>
<p><a href="http://www.1to1media.com/PrintView.aspx?DocID=28610">http://www.1to1media.com/PrintView.aspx?DocID=28610</a></p>
<p>If you would like to read similar cae studies in an Australian contect visit <a href="http://www.data2dollars.com/">www.data2dollars.com</a> </p>
]]></description>
<category>Customer Retention</category>
<pubDate>Tue, 26 Sep 2006 04:32:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=134180#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Walmarts attempt to find new customers</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=134176#</link>
<description><![CDATA[<p>AN interesting article on the 1to1 media website on how Walmart is changing its business and&nbsp;<!--StartFragment -->is preparing a substantial shift in its store planning, customizing its design and product mix around six demographic groups: the affluent, empty-nesters, Hispanics, suburbanites, African Americans, and rural residents </p>
<p><a title="customer acquisition" href="http://www.1to1media.com/view.aspx?DocID=29789">http://www.1to1media.com/view.aspx?DocID=29789</a></p>
<p>You can add your thoughts to the argument at <a href="http://www.1to1media.com/weblog/2006/09/walmart_overextends.html">http://www.1to1media.com/weblog/2006/09/walmart_overextends.html</a></p>
<p><a href="http://www.data2dollars.com/">www.data2dollars.com</a> <!--StartFragment --></p>
]]></description>
<category>Customer Acquisition</category>
<pubDate>Tue, 26 Sep 2006 04:16:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=134176#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Google Landing Pages</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=132466#</link>
<description><![CDATA[<p>My company <a href="http://www.silverstream.biz">SilverStream Solutions</a> assists companies with their pay per click advertising and our technology <a href="http://www.powerfront.com">Powerfront</a> works pretty well with search engine submission. I am now currently reviewing search words and keywords used by visitors to find our site and am trying our landing pages for groups of keywords to see if leads increase. The first page we have created is for <a href="http://www.silverstream.biz/www/117/1001127/displayarticle/1033376%2ehtml">sales</a> and <a href="http://www.silverstream.biz/www/117/1001127/displayarticle/1033376%2ehtml">selling</a> related words and phrases. It will be intereting to see how this improves follow through on clicks.</p>
]]></description>
<category>general</category>
<pubDate>Thu, 21 Sep 2006 01:44:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=132466#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>Community is not a tech thing</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=127115#</link>
<description><![CDATA[<p>Gerry Gaffney of Information and Design in Melbourne runs a user experience&nbsp;podcast. He recently interviewed Ken Carroll of <a title="ChinesePod" href="http://www.chinesepod.com/"><font color="#4182b8">ChinesePod</font></a> - a highly successful online language learningbusiness based in Shanghai.<br/>A key component of the ChinesePod success is a very strong focus on<br/>user needs and the user experience.</p>
<p>Kn provides some interesting insights into his business model and how the advent of Web 2.0 makes it possible.</p>
<p><a href="http://uxpod.libsyn.com/index.php?post_id=122094">Interview with Ken Carroll</a><br/><br/></p>
]]></description>
<category>general</category>
<pubDate>Tue, 5 Sep 2006 07:37:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=127115#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
<item>
<title>SilverStream Solutions Podcast</title>
<link>http://fcoleman.libsyn.com/index.php?post_id=126781#</link>
<description><![CDATA[Welcome to the SilverStream Solutions Podcast and Blog page. This service is currently in test phase. If you have any suggestions or recommendations please feel free to post your comments. For more information on strategies and technologies that help customer acquisition and retention please visit our websites  <a target="_top" title="Customer Acquisition" href="www.silverstream.biz">www.silverstream.biz</a> and <a target="_top" title="Data2dollars" href="www.data2dollars.com">www.data2dollars.com</a>&nbsp; <br/>]]></description>
<category>general</category>
<pubDate>Mon, 4 Sep 2006 07:25:00 GMT</pubDate>
<guid isPermaLink="true">http://fcoleman.libsyn.com/index.php?post_id=126781#</guid>
<itunes:author>FColeman</itunes:author>
<itunes:explicit>No</itunes:explicit>
</item>
</channel></rss>
